Saying It With Color
Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.
Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most common impression each color conveys:
Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Blue is an especially popular color with financial institutions.
Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. Count on red to evoke a passionate response.
Green: In general, green connotes health, freshness and serenity. Deeper greens are associated with wealth or prestige, while light greens are calming.
Yellow: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.
Purple: Purple is a color favored by creative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.
Pink: Hot pinks convey energy, youthfulness, fun and excitement. Dusty pinks appear sentimental. Lighter pinks are more romantic.
Orange: Cheerful orange evokes exuberance, fun and vitality. Orange is viewed as gregarious and often childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.
Brown: This earthy color conveys simplicity, durability and stability. Certain shades of brown, like terra cotta, can convey an upscale look.
Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.
White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.
Branding
How Branding Agencies Can Help Your Business And How To Choose One
Initial Steps Of Branding Yourself
Corporate Branding Strategy: Tips For Branding Success
Branding Companies – Their Worth To Your Business
Naming Software For Corporate Branding Needs
Cattle Branding - Mark Your Own
Corporate Internet Branding: Helpful Tips For Your Business
Tips For Online Branding Campaign
Branding
Internet Branding Effectiveness
... business, Internet became doubly important since it provides a more cheaper and more efficient means for communication and interconnectivity, among other things. With the rising number of people who are hooked up on the Internet every single day, highly aggressive marketing executives have certainly seen ...
... through branding, the marketing has the capability of becoming so profound, that little else is necessary. Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally. You won't have to spend ...
Manufacturers Of Cattle Branding Irons
... animals possible. Designs may vary from simple codes to more complex ones. It all depends on the owner some may put in their initials, some put in logos. These designs are registered so as not to have redundant designs. Cattle branding irons are custom made. Some of the firms offering cattle branding ...
... whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring ...
Brief Overview Of Human Branding
... human branding in the past is dehumanizing, in the modern world a growing number of individuals deliberately do it as a form of body art. People today choose to have their skin branded to express themselves. In certain groups, such as gangs and fraternities, human branding may also serve as an initiation ...