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Build Your Site's Link ValueYour link value is what another site perceives they will make by linking to you. The more you are worth to them, the more likely they are to link to your web site. The only real value of this is having your link on someone's site. These are great exchanges but rarely bring any real significant business to either party. One-way links are much more productive. These links are usually when someone likes your site and really thinks it will benefit their site to have it. These links are not easy to come upon and bring great traffic and business opportunity. For someone to even consider this thought you must have link value to him or her. The higher value you have the more likely they will want to link to you. There are three different perspectives about link value out there.
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