Basic List Building Secrets

There are hundreds, or even thousands of websites and ezine articles about list building secrets and while some may be of value, most are usually junk or relate to specific products and may not be of any use to you. To help you get going here are some list building secrets that can be the foundation of more advanced techniques you will pick up as you go along. The first secret is to forget about gigantic lists - people will tell you about how to create lists with thousands of names but unless these names are those who are serious potential customers, what good are they to you? But a focused list of 200 email addresses of people who are interested in what you are selling and are likely to buy the product is much more valuable - you will be able to refine your marketing to arouse the interest of these potential customers and achieve much better results.


A great way to build up our mailing list is to add a squeeze page to your site where a free download relating to your products is available to those who register with their email addresses. Once you have email addresses, make sure that you regularly send them content of quality that addresses their interests so that they are constantly reminded that you exist and that they can buy from you because you are as reliable and your products are of the same high quality as your communications with them. Once you have established a relationship with those on your list, you can start asking them for references - many will not respond but those who do will be the ones who see value in what you are offering and would like to give the benefit of that value to their friends - their recommendation will mean that half your selling is already done before you even send them your first mail. Also, do not think that once you have email addresses you can stop there - ask people whom you are mailing regularly for more information about themselves to refine your marketing efforts; but be discrete and do not appear to be intrusive. You can do this by conducting surveys and opinion polls - but be careful never to seem to be nosy or intrusive as that will put people off.


Keep and eye on the competition and join their mailing lists with a separate email address - this will enable you to see what they are doing and pick up ideas that can help you with your list building. But keep mind that the most important of all list building secrets is not to worry about the size of your list but about how effective it is in getting you business.