Lucrative List Building 101

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet. Anyone can crate a huge jumble of email addresses and start mailing them, but getting even a 1% positive response will be lucky. The secret to lucrative list building is to develop a mailing list that focuses on serious potential customers so that you can fine tune and direct your efforts to the market you are targeting. The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.


Next, keep your squeeze page clean - that means no (or at least the minimum number) of links to distract attention - the focus must be only on the freebie and getting the email addresses from the visitors. Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that - too much material and too many words will distract them or cause them to lose patience in trying to find what's in it for them and leave without opting in. The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go - remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you. Keep the process of registering simple and do not ask for too much information other than the email address - make the process complicated and people will lose interest; ask too many questions and people may resent what they feel is your intrusiveness. Make sure that there is a clear statement that people who register can opt out whenever they want - knowing the option of dropping out is there makes the decision to register easier.


Once people opt in you can give them the link to the free download but using software that will send them an email with the link will allow you to be sure that you have the correct address before you add it to your list. Building up a big mailing list is fine and will expand your market, but remember that a lucrative list building is all about mailing people who are likely to buy from you and not about the number of emails you send out.