Mobile Marketing Association
The Mobile Marketing Association or MMA for short is an international non-profit trade association that was created for the purpose of leading the improvement of mobile marketing as well as its related technologies. The Mobile Marketing Association is comprised of diverse member companies which includes hand held device manufacturers, agencies, advertisers, carriers and operators, retailers, software and service providers, and other enterprises that have something to do with mobile marketing.
Currently the Mobile Marketing Association has over 700 companies from all over the world. Its main headquarters is located in the United States and it has regional chapters in Asia Pacific, Latin America, Middle East and Africa, Europe, and North America.
There are a couple of functions of the Mobile Marketing Association. The MMA is a venue for members to meet and discuss the pressing issues of the industry so that a resolution can be provided. It functions as channel to connect various related industries on the local, regional, and global levels. They also serve as a representative for the mobile marketing industry to the various legislative institutions on different places. The body also helps in develop the industry by sponsoring researches and developing various metrics that can be utilized by its members.
The Mobile Marketing Association was established in 2000 where it was still called the Wireless Advertising Association or WAA. During the year 2003, it merged with the European-based Wireless Marketing Association to form the Mobile Marketing Association in the United Kingdom and France. The membership of MMA North America back then were only about 10-20 companies until 2005, when mobile marketing became more mainstream. Additional Mobile Marketing Association national chapters in Austria, Spain as well as regional chapters for Middle East and African and Asia Pacific were founded in 2007, while the Latin America chapter was created in 2008.
Companies that are related to mobile marketing can become a member of Mobile Marketing Association. Becoming a member entitles a company to a lot of benefits. Aside from being able to network and collaborate with the industry's top players, the company can also get exclusive access to various mobile marketing events worldwide, as well as various resources and publications that are pertinent to this kind of enterprise.
Mobile Marketing
Basic Guidelines For Hotel Mobile Marketing
Mobile Marketing Statistics: What Do The Figures Say
Mobile Marketing Tips: Making The Most Out Of Your Campaigns
How To Choose A Mobile Marketing Solution For Your Business
Small Business Mobile Marketing
Understanding The Benefits Of Mobile Marketing
Understanding The Definition Of Mobile Marketing
Understanding The Significance Of Mobile Marketing Vehicles
Mobile Marketing
Mobile Marketing Statistics: What Do The Figures Say
... mobile phones over the other consumer electronic devices. These figures point out the increasing preference of mobile phones as a medium among younger people. This is a rather important indicator that mobile advertising is indeed the wave of the future. Another one of the relevant mobile marketing statistics ...
Basic Guidelines For Hotel Mobile Marketing
... creating a mobile website of your hotel. Even if your hotel already has an existing traditional www website, you still have to build a mobile-friendly website for the benefit of travelers who are using mobile devices to find the nearest hotel in an area. This way your website will load properly on mobile ...
Understanding The Definition Of Mobile Marketing
... marketing could also refer to the type of marketing that is conducted in a moving manner for instance, technology road shows or moving billboards. However, these mobile marketing definitions are very vague and doesn't quite capture the basic gist of the concept. However, during November 2009 Mobile Marketing ...
Understanding The Benefits Of Mobile Marketing
... business. The first and foremost of the benefits of mobile marketing is that it is a cost-effective way to create promotional campaigns that can be accomplished even on a short notice. Today, people have become over saturated with the traditional forms of marketing messages in the form of advertisements, ...
How To Choose A Mobile Marketing Solution For Your Business
... You also have to consider your target market and analyze which of these means are more likely to get your message across to them. The last consideration in choosing a mobile marketing solution is the coverage of your campaign. Are you aiming for a local or a global audience? Once again, look at your target ...