About Pay Per Click History

The most recognized Internet advertising model is pay per click and you need to know the pay per click history and the journey travelled. Billions of dollars exchange hands through this model as search engines and Internet publishers gain their fair share from advertisers. It works when advertisers create ads that are run by publishers and viewed by readers; the ad creation is aided by search engines. Apart from having an audience view the ads, it is vital for them to be clicked on. This way, advertisers can have traffic that will access different products that are on offer and this is how pay per click has been designed.


It all started with a presentation made in 1998 and this was the beginning of what was to be known as PPC which stands for pay per click. Goto is a site which had a staff of 25 among them Jeffrey Brewer who was responsible for this presentation. At this presentation, Brewer was able to introduce the idea and the model which would later be embraced by the World Wide Web. Overture is the name that this company Goto which was a start-up came to be known as. Today, Overture is part of Yahoo and it has gone full circle to merge with greatness. Brewer presented PPC to the TED conference in the American state of California.


Idealab and founder of Goto have all the credit when it comes to PPC or pay per click. The founder of the site Goto is Bill Gross. There are so many events after the presentation that made pay per click what it is today. It is built fundamentally to meet all the needs of people who are dependant upon it. Search engine advertising was started in December 1999 by Google. The year 2000 was the launch of Awards where advertisers could create their very own ads to run on platforms online.


Pay per click was officially adapted in 2002 and this took over the previous system of cost per a thousand impressions. Unlike search engines like Google, Yahoo was the first engine to start PPC when it was first known in 1998 and has been using ever since. PPC history has come a long way and continues to record great gains. However, there are disadvantages and many advertisers are complaining of high costs. Many advertisers are losing big money on traffic that does not meet their expectations. However, the system continues to leave its mark as the Internet advertising industry expands.