Pay Per Click Campaigns For Beginners

Pay Per Click campaigns are, in reality, nothing more that online advertising - if you want your website to appear prominently in the search results, you will have to pay in the same way advertisers pay for TV air time to show their ads. Just as in TV and other forms of advertising, how much you pay for the ad space depends on how good it is - front page newspaper ads cost the most. When you do a search using a search engine, the results pages that you get have two distinct types of results - some highlighted ones place prominently on the page and then the rest of the results. Those highlighted eye catching search results are PPC listings that the website owner has paid for - the other listing appear for free as part of the search.


Since the PPC listings are the ones that draw immediate attention, they are the ones most likely to be clicked by the viewers. But not all PPC listings are equal; there are usually a few of them and here too the ones at the top of the list will get the most responses. The higher up the PPC group of results you want your listing to appear, the more your Pay Per Click campaign will cost you because you will have to pay more to the search engine.


PPC has the advantage of being more targeted than conventional advertising - you do not pay a fixed sum for a PPC listing - you will pay the search engine only for each person that clicks on your link to visit your website. Keep in mind that the clicks so not means sales - Pay Per Click campaigns only brings visitors to your site and it is up to you to convert these visits into sales. The great advantage of PPC is that you will know how many people clicked on your link since you will be billed for this and you are not paying for search engine users who have not visited your site. This means that if your results are good, it will be worthwhile to pay more and get an even higher listing and if the results are disappointing, you can stop your Pay Per Click campaign and try something else.