Is PLR Re-Branding Worth The Time?

Do you want to make money with PLR products? If so, you are not alone. For years now, experienced internet users and home based workers have realized the potential to make money. And now, it is quickly catching on as a relatively easy way to make money. Private label products come in many digital formats, including e-books, audio books, articles, and software. However, many new buyers make one mistake. That is not re-branding their PLR products. This is a mistake because PLR products aren’t sold exclusively, but to hundreds or even thousands.

Before focusing on the importance of re-branding PLR products, understand how they make money. It varies. PLR article buyers tend to create a website and use the articles as pages. These websites make money by selling a product or a service or by relying on affiliate programs. As for e-books and software, the products are usually resold to interested buyers. For example, you buy a time management software program that is designed for small business owners. You pay $500 for the resell rights. Sell that program for $100 and you only need to make six sales before you see profits.

As for re-branding, it comes in different formats. For PLR articles and e-books, re-branding involves rewriting the content. It is harder to re-brand software. You don’t want to mess with the program applications, so you are more likely to leave it as is. This is okay, but the problem comes when people want to price compare. The economy is causing many individuals and businesses to watch their spending. Now, many consumers find a product they like and first search for it online. They are looking for it cheaper elsewhere. If you bought a PLR software program and didn’t change a thing, they likely will find it cheaper elsewhere. What does this mean? You just lost a paying customer.

As previously stated, it is easier to re-brand written content. You can just change a few words, paragraphs, and sentences around. It will only take a few minutes of your time. So, do it! For the purpose of this article, we will focus on PLR software. For starters, you saw how easy it was above to make money on software programs. Why wouldn’t the original creator sell the product? They likely still are, but they also realize the potential of giving away resell rights. These developers rarely have time to market a product and a sales page because they are onto the “next big thing,” right away. This is where you come in.

Most PLR software buyers do not have the experience needed to add in new features or make program changes. That is okay. What you want to do is think outside of the box. You make the software available for digital download. This is great, but some people like to have actual disks with typed instructions. You can also redo the original cover work and change the name of the program. Then, there are problems with buy and run products. What if a buyer runs into a problem? Do you want to automatically give a refund or take a few days to familiarize yourself with the software and help with troubleshooting? Your thoughts on these points will determine your income.

Once again, most new PLR buyers assume it is as simple as 1, 2, and 3 to make a profit. Yes, it can be, but you can see even bigger profits with a small amount of re-branding. In fact, test the waters. Buy a PLR software program or e-book. Create two sales pages. One you keep everything as is. Do not change the content, the name of the e-book, the cover design, or anything. Then, take that same software program or e-book and re-brand. Whether you change the cover artwork, the name, make a physical copy available, or do all, make the change. Re-brand your product and list it for sale on a separate website. Try http://www.NakedPLR.com for super PLR products, but more importantly training on how to rebrand the products to make them your own.


Marketing is important too, so do a small amount of marketing. Try to setup link exchanges, utilize article directories and online message boards. Create links to your sales pages. Then, see what product sells best in two to three months. It should be the one your re-branded because you are no longer selling a product available elsewhere for a lower price. You are now selling a unique product, which will generate more interest and income.