Selling Re-Branded PLR Products: Marketing Options

Are you interested in buying PLR products, like e-books or audio books, which you can edit, re-brand, and sell to interested buyers or listeners? If so, you must first familiarize yourself with internet marketing. PLR products are sold to many. This automatically means that 100 other people may have the same e-book, audio book, or software program for sale. You can eliminate some of that competition by making edits, but marketing still plays a vital role. To increase your sales, don’t wait for buyers to come to you. They might not. Instead, bring them to with an effective advertising and marketing campaign.

You just heard marketing is important to profiting from re-branded private label rights products. This is great to hear, but how do you get started? What are your marketing options? In all honesty, they are endless. With that said, continue reading on for a few easy, affordable, and proven successful marketing tactics.

Create a sales page. Online, many third-party websites allow you to sell digital products. These established websites already have a steady flow of traffic, which is nice, but they take a percentage of your sales. For that reason, create your own sales pages, also known as a pitch page. This single page outlines your product. If selling a re-branded e-book, mention your name as the author, the book name, list a few excerpts, provide a detailed chapter outline, eye-catching graphics, and a payment processor. Essentially, this is what you will market.

Offer a free copy or discounts to those who provide detailed reviews. On a sales page, you should also have customer testimonials. Say you are selling a time management software program designed for small businesses. Time management software can easily sell for $200 to $300. It is a wise investment for business owners, but they still want reassurance that their money is being wisely spent. Customer reviews can give them that reassurance. As for the marketing part, you gave a free product and got a review. Not only that, but if the reviewer truly liked the product they will generate additional interest by word of mouth.

Great a Google Awards campaign. Google AdSense is a well-known pay-per-click program that helps content website owners make money. They generate income each time an ad is clicked. Would you like one of those advertisements to be yours? It can if you join Google Awards. With this program, you create an advertisement and assign it targeted keywords. Your ads will be placed with internet search results and on applicable websites. The fee varies, but you should know it upfront. In addition, you are only charged when your ad is physically clicked. You only pay when someone views your sales page. You can also create a budget. If you only have $400 to invest, your campaign will automatically stop once you reach your limit.

Start an affiliate program. Content website owners not only make money through Google AdSense, but affiliate programs too. Purchase affiliate tracking software or rely on a third-party to do the work for you. You can provide banners, text links, or sales page templates. Those looking to make money online will handle some of the marketing for you. For each sale they help generate, they get a flat rate commission or a percentage of each sale.

Do link exchanges. As previously stated, Google Awards gets your advertisements and links on other websites. It does cost money. A cheaper alternative is to do link exchanges. Take a similar product or service, but not your direct competition, and exchange links. They put a link up for you and you do the same.

Make use of online forums. Online message boards come in a number of formats. You can find message boards for pet owners, work-at-home parents, home schooling parents, internet marketing, and so forth. Find your targeted market. An e-book outlining work-at-home opportunities is ideal for work-at-home and internet marketing forums. If signatures are allowed, create one. Your link will appear underneath each of your posts. Add your sales page link to your profile. Not only is this free advertising, but it is targeted.

Use article directories. Article directories are websites with a collection of user-submitted articles. In exchange for the free content, you are able to place links and other resources at the end of your articles. For your work-at-home e-book, write articles on the subject. Include a link to your sales page at the end. Not only does your article appear in the directory, but others can use it on their website or blog. They must keep your links and resources intact. No matter who uses your articles, it is an effective and cheap internet marketing tool.