Horticulture Products
Direct Marketing of Your Horticulture Products
Horticulture business can be financially rewarding because there are many ways to find potential customers to buy your horticulture products through direct marketing. Every direct marketing method has its specific advantages. However, there are also disadvantages.
Below are direct marketing types of horticulture products:
• Farmers Market
Direct marketing of horticulture products in a farmers market is very advantageous because this is considered a central point for manufacturers and processors. Here you will find different horticulture products that are being sold to a variety of customers. What's good about selling products in a farmers market is that manufacturers can come into direct contact with loyal, regular customers. Also, the marketing cost is very low. Nevertheless, there are disadvantages like you will have lesser time on your horticulture business since you will be managing your store in the farmers market and the transportation of products can be costly.
• On-farm Sales
Direct marketing of horticulture products can be ideal for bigger farms with parking areas. If you want to start on-farm sales of horticulture products you will need a weighing scale, cash register and a cooler. On-farm sales have several advantages like you have controlled operation hours, lesser marketing costs and no transportations costs. You will have no problems with employment since you have workers available in your farm. The disadvantages are the need for extra fund for buildings, finding reliable and competent suppliers as well having a good location. Also, you will need to check the municipal and provincial policy to be able to comply with their requirements (health, zoning, benefits and insurance).
• Community Shared Agriculture
This is a form of direct marketing wherein the farmers will enter in an agreement or consignment with dealers and shareholders. For an agreed price the dealers will deliver and sell horticulture products and fresh farm produce. The shareholders and dealers will pay the farmer before the growing season. This will secure the entire sales of the produce for the whole season because the farmer and the shareholder will share the risks of farming and production.
• Mail Order Sales
Mail order sales are a very effective marketing strategy for growers of flowers or small shrubs because of lower capital. You will no longer need to have your own store or have a building. Nevertheless, it will be better if you will have your own courier service.
There are other types of direct marketing for horticulture products like having an online store or marketing by phone. It is very important to do a little research before you engage in direct marketing of horticulture products to avoid as much risks as possible. To know more about it, you can read forums on direct marketing over the Internet or talk to someone who knows about this type of business.
Horticulture
Horticulture
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