American Express: How's The Company Then And Now
At times known as Amex or AmEx, American Express is a branched out worldwide financial services corporation with its headquarters in the city of New York.
American Express is widely recognized for its businesses offered like credit card, traveler's cheque and charge card. The common stock of the company deals on New York Stock Exchange and it is under the AXP ticker symbol.
American Express is among the 30 stocks, which encompass the Dow Jones Industrial Average, and they are ranked 74th largest corporation by the magazine, Fortune. In 2007, Interbrand and BusinessWeek ranked the Amex as the top 15 most worthy brand all over the world, estimating to be valued 20.87 billion US dollars.
American Express then
The company was established in 1850 in New York, being a joint stock company and was unification with an express mail corporation managed by John Butterfield, William Fargo and Henry Wills.
Amex first set up a headquarter in Manhattan, enjoying a domination of the express shipment movements like currency, security, goods and others all through the state of New York. In the year 1874, its headquarters was relocated to Broadway, Manhattan's financial district.
American Express now
Currently, Kenneth Chenault is the CEO of American Express. He took over the company's management from CEO Harvey Golub, since 1993 up to 2001.Before that, James Robinson III headed the business from 1977 up to 1993.
The American Express made their version of Travelers Cheque in 1891 in various denominations such as $ 100, $ 50, $ 20 and $ 10. This made the company renowned as a really global company. This additional service was made possible through the aid of Marcellus Flemming Berry.
Amex interestingly became among the US monopolies that President Roosevelt established an Interstate Commerce Commission examination. As for the company's travel division, they have established their own in 1915 and it tied all the efforts of making the travel easier. Soon, it established its first owned travel agencies.
The Successful Advertising
"Don't Leave Home Without It" topped the company American Express in the financial market world. The Ogilvy & Mather developed this in 1975. This ad campaign for the traveler's cheque of the company featured Karl Malden, an Oscar award-winning actor. He became the face for about twenty-five years.
The ad campaign was a mix of action, news, excitement, and suspense. The famous slogan that made the American Express successfully famous was reintroduced in 2005 for its prepaid traveler's cheque.
The Amex has major businesses in most states in America with a chief date center at Phoenix, Arizona. There is also an Amex Canada at Toronto. Apart from that, they also have a service center in England, Singapore, Miami, Caribbean, and Latin America regions.
Credit Cards
Cash Back Credit Cards: A Good Idea Or A Sneaky Way To Get You To Sign Up?
THE TALES OF THE 0% APR CREDIT CARD
Why Credit Cards Are A Bad Idea.
Plastic Money Problems Create Pressures
Make The Credit Card Companies March To Your Tune
Credit Card Information: Using Your Credit Card Wisely
Credit Cards
Visa Credit Card: The Excellent Payment Option
... one of the famous credit card brands in the world, claims as the leading payment brand in the nation. Rightly so, there are over 500 million Visa credit card that flow in the United States alone. Another fact: For each $100 that holders use up, around $14.60 is consumed to a Visa-branded product. Visa ...
Best Strategies For Online Approval Of Credit Card Application
... advantages of having a credit card are: 1. Security, since one does not have to carry a large amount of cash to purchase certain items. 2. Convenience. In case one has to purchase an item that is immediately needed (and is out of cash), these can be purchased using a credit card 3. Cash advances. Purchases ...
Protecting Your Personal Information
... get an email from a credit card that you believe to be fake, you should always hover your mouse over the link, then "right click" the link with the mouse and select "view source". If the link is indeed fake, the website address that comes up will be something other than that of a credit card company. ...
How Attractive Are Gas Credit Card Rebates?
... gas purchase. Users then end up with a mail stating that their gas credit card rebates dropped to two percent. "Well, what's the harm, at least I've got gas rebates", says you. But not that quick! You have to know that not every gas station in the country is eligible for rebates. In order for you to fully ...
How Do You Know If Your Credit Card Agent Is The Best?
... should extend the services and care of the bank itself. You can tell if you credit card agent is good if he exhibits the following characteristics. 1. Agent Has Intimate Knowledge of the Card Company - Your credit card agent should know the ins and outs of the company he or she is promoting. Agents who ...