How To Find Real Estate Leads Via Fax

How To Find Real Estate Leads Via Fax

A Better Way of Finding Hot Real Estate Leads
If you're a real estate agent, you must have said this more than once: "There has got to be a better
way for finding leads."

And you are not alone. Every single agent's mind has crossed this idea for the simple reason that
looking for leads is about the most tedious task there is in the real estate business. Unfortunately, it
is also the first step in getting any business. Without leads, you would have no business at all.

You probably have had more than your fair share of frustration in building your network and
exhaustion in creating as much connections to as many people as you can. You also probably worry
over avoiding the $11,000 penalty that comes with the "Do-Not-Call" Rule. With this new rule
alone, you're probably asking yourself, how can you possibly find leads then, let alone viable ones?

Fortunately, there are solutions that address these concerns. They help you build an extensive
network, maintain your contacts and save you from the DNC rule while getting you reliable leads
that are a stone's throw away from a closed deal.

This is called response marketing, which is getting buyers/sellers to respond to an ad you placed
and having them initiate contact with you.

The fact that these buyers/sellers are responding to your ad puts them in a mindset ready to do
business. This is a huge difference from cold calls where it's usually a hit-or-miss when it comes to
whether they want to do any business at all.

Another plus is that since these leads made the first contact, you are free to call them without
having to worry about the DNC rule.

How does it work?
You start off by placing an ad that's designed to make prospects want to respond to it. (More on this
later.) You then provide a means for these prospects to contact you, usually in the form of toll-free
numbers.

"Wait a minute," you may ask. Will I be the one to answer each and every call that's made?
Wouldn't I have to hire a whole lot of representatives to answer these calls for me?

The answer: Yes and No. The person who will answer the phone every time an ad respondent calls
will be you – in the form of a recorded message. It is personal in that it is your voice the
respondent hears. But it is detached enough to make it comfortable for the prospect since he/she
does not have to worry answering probing questions during the first contact.

The respondent has the general options to leave you a voice message or even calling you directly
through a call transfer feature. Should they want more to know more before they call you, they have
immediate access to information you want to share through a fax-back option. This feature is
particularly useful in sharing documents like company/personal profiles, floor plans, brochures,
maps and even helpful tips in doing business in real estate.

By allowing your prospects access to such information at this level of ease makes them more
inclined to do business with you. Experts and consultants in the industry have noted that nearly 75%
of prospects end up transacting business with the agent they made first contact with. For an agent,
that means doing what you can to make sure you're the first person a prospect would call.

Every time a prospect calls your hotline number, you are notified right away of the call through
your fax, email, cell phone and/or PDA. This immediate notification is essential since as mentioned
before, leads will most likely transact with the first agent they come in contact with. The sooner
you make your own response to theirs, the sooner you establish rapport, the more likely you will be
able to close a deal.

And now, some words about your ads
The ads you place must be designed to compel a reader to call you first. You do this by offering
something a prospect wants to have. The nature of being a prospect shows that they are interested to
know more about the real estate business. So why not offer information you feel they need to know?
Also, make it clear how you can help your prospect. They're more interested in that than reading
about how you are one of the top sellers in your district. Showing that you can and want to help
makes you more inclined to be called.

Same business, some new tools
The things mentioned above do not in any way replace the trusted methods of establishing rapport,
conscientious follow-up and genuine character building. In the bigger picture, this accounts for the
closing more than any other fancy tool.

Finding leads through these means simply save you the time and the effort in mining for new leads
and allows you to devote your energies to more enriching tasks both for yourself and your
prospects.